Choosing what to wear for family pictures can feel surprisingly overwhelming. 


You’ve booked the photographer. You’ve picked a season and maybe even a location. And then suddenly you’re staring at your closet (and everyone else’s), wondering how you’re supposed to pull together outfits that look good, feel comfortable, and photograph well. 


If you’re asking questions like: 


  • What should we wear for family photos?
  • What colors photograph best? 
  • How do you even begin coordinating outfits for a whole family? 


— you’re in the right place.


As a Kansas City family photographer, I help families plan outfits for their sessions all the time. This guide is designed to give you clear, practical direction without overwhelming you. We’ll cover what to wear for family photos in Kansas City, what to avoid, and how to choose outfits that feel natural, coordinated, and timeless. 


If you’re looking for even more outfit examples and visual inspiration, be sure to check out my full guide to Family Photo Outfits as well! 

5 Tips for Choosing What to Wear for Family Photos 

There’s so much to think about when you’re deciding what to wear to a family photo session — season, location, your family’s style, and so much more. But before we get into specifics, here’s the most important thing to know when you’re deciding what to wear for family pictures: 


The best outfits are the ones that allow you to move, connect, and feel like yourselves. 


When outfits are too stiff, uncomfortable, or overly styled, it shows in the photos. When everyone feels confident and at ease, you can focus on being in the moment, connecting with each other, and enjoying your session — which is going to result in much more natural and emotive images. 


No matter the season, location, or other specifics, these five tips always apply:

A woman tickles her toddler son and looks up at him while her husband stands next to them smiling and playing guitar as he looks on.

1. Coordinate, don’t match

Gone are the days of matching turtlenecks in the Sears photo studio (unless you’re going for an ironic, awkward family photo moment — in which case, I’m totally here for it). Matching outfits can feel forced or dated, which is why I always tell my clients to think in terms of coordinating outfits instead. 


Rather than dressing everyone in the exact same color, coordinating outfits means choosing a handful of colors and textures that complement each other and work well together. Using this approach when you’re planning what to wear for a family photography session will add so much more visual interest to your photos while creating a cohesive overall look.


If you want more detail on how to coordinate everyone’s outfits, I break it down here: Should You Buy Matching Outfits for Family Pictures? 

2. Choose a cohesive color palette

The best way to coordinate everyone’s outfits? Establish a color palette (and then stick with it). 


I know that choosing colors can be intimidating when you’re trying to figure out what to wear for family photos, so if it helps, consider picking one person’s outfit first and then building your color palette from there. (I often suggest starting with mom…as a mom myself, I know we are sometimes the hardest to shop for!) 


For example, if mom’s wearing a beige and olive dress, you know beige and olive are going to be a part of your color palette. From there, you can choose another neutral and another accent color or two, and voila! You have some guardrails in place to help you choose everyone else’s outfits. 


When you’re choosing a color palette for family photos, I suggest:


  • Choosing 3–5 coordinating colors
  • Starting with 1–2 neutrals (cream, beige, soft brown, etc.) 
  • Adding 2–3 accent colors that work well together
  • Choosing patterns intentionally — a good rule of thumb is one pattern for every 2–3 people (and nothing too small or busy)


If you’re feeling stumped, I offer more color palette ideas in this guide: These Are the BEST Colors to Wear for Family Photos

3. Prioritize comfort & movement

This might be the most important factor to consider when you’re thinking about what to wear for family photography. Are you comfortable? Can you move freely? 


Most family photographers today are focused on capturing natural interactions and genuine moments of connection. That means you won’t just be standing in one place, smiling and posing for the camera — you’ll be playing with your kids, getting down on their level, snuggling close, running and chasing each other, and more. 


I suggest trying on your outfit ahead of your session to make sure you can move comfortably. Can you walk, crouch, stand, sit, and hold your kids in it? Does it fit well? Do you feel confident, relaxed, and like yourself in these clothes? 


Remember, if you’re constantly having to tug or adjust, that will show up in your photos, so choose something that makes you feel comfortable and confident! 

4. Mix layers & textures for depth

When it comes to what to wear for a family picture session, texture is what will really set your photos apart. Incorporating texture adds so much depth and visual interest to your images. Depending on the season, that might mean: 


  • Incorporating a variety of fabrics and materials — knits, linen, denim, corduroy, or wool
  • Layering textures with jackets, cardigans, or sweaters
  • Choosing flowy dresses or skirts that move when you walk
  • Adding a couple of thoughtful accessories (if they fit with the style of your session) — such as a hat, crocheted headband, statement jewelry or even a bouquet of flowers


Layering different textures like this will add so much dimension to your photos and prevent your outfits from feeling flat on camera, so don’t be afraid to experiment! 

5. Avoid distractions

You actually want the focus of your family photos to be on your faces, your interactions, and the emotional connection between you — not on what you’re wearing. When you’re thinking about what to wear for your family photo session, avoid distractions that pull the focus away from what really matters. 


That includes things like: 


  • Neon colors (or any bright colors that don’t fit with your established palette) 
  • Loud, busy patterns
  • Large logos
  • Overly worn or dirty shoes (yes, your shoes likely will show up in your photos — and they will stand out like a sore thumb if they’re not clean and cohesive with the rest of your outfit!) 


If you keep these five principles in mind, you’ll be well on your way to a beautifully styled session!

What to Wear for Family Photos in Kansas City (By Season)

Kansas City gives us all four seasons…sometimes in the same week. So, timing matters when you’re deciding what to wear to your photoshoot. Here’s how to approach wardrobe choices throughout the year. 


What to Wear for Family Pictures in the Fall

Fall is the most popular season for family pictures in Kansas City, and for good reason. The colors and light photograph beautifully, and cooler temperatures make for more comfortable sessions. 


What works well: 

  • Earth tones like rust, olive, mustard, camel, and warm browns
  • Creams and soft neutrals to balance rich colors
  • Knits, denim, corduroy, and layered fabrics
  • Dresses with tights, sweaters, boots, and jackets


Fall is the perfect time to lean into layers and texture — just make sure everyone can move comfortably and isn’t overheating. 


For more detailed outfit ideas, see my full guide to Fall Family Photo Outfits

What to Wear for Family Photos in the Spring

Spring is such a beautiful time for family photos that feel light and airy, fresh, and hopeful — but Kansas City weather can be unpredictable, so don’t forget to pack layers (and maybe an umbrella, just in case). 


What works well: 

  • Soft pastels mixed with neutrals (sage, dusty blue, blush, ivory) 
  • Light layers like cardigans or denim jackets
  • Flowy dresses, linen shirts, breathable fabrics


Avoid super summery pieces too early in the season, just in case it’s cooler than expected. 


See more inspiration in my Spring Family Photo Outfits guide. 


What to Wear for Family Photography Sessions in Summer

Summer sessions are amazing for golden-hour light and photos that feel carefree, nostalgic, and a little bit magical. 


What works well:


  • Lightweight, breathable fabrics (linen, cotton, gauze)
  • Bolder, more vibrant colors (if desired. Softer neutrals and muted colors work beautifully too!)
  • Short sleeves, dresses, relaxed silhouettes 


Comfort is the name of the game for summer sessions. If everyone is sweaty and uncomfortable, it will be harder to get photos that feel natural and relaxed!


Get more ideas and outfit inspiration in my Summer Family Photo Outfits guide!

What to Wear for Family Photo Sessions in Winter

Winter tends to be a little slower for family photographers, but it offers so much untapped potential for gorgeous, cozy, intimate and creative family sessions! 


What works well:


  • Warm neutrals (cream, camel, warm gray, soft browns)
  • Richer accent colors (deep greens, maroons, golds, and blues)
  • Sweaters, boots, and scarves for texture


Choose layers that feel cozy but not too bulky, and make sure everyone can still move and interact comfortably. 


Need more winter photo inspiration? Check out my guide to Winter Family Photo Outfits.

What to Wear for Outdoor Family Pictures

When it comes to family photography and what to wear to your session, location does make a difference. The location you shoot in has a huge impact on the overall look and feel of your photos, and you’ll want to choose outfits that complement your backdrop without overpowering it. 


Here are a few tips for deciding what to wear for family pictures outside: 


Nature-Inspired Locations

Whether your session takes place in a park or open field, along a tree-lined path, or by a lake or creek, you’ll want to choose outfits that complement your natural surroundings (not compete with them). 


If you’re planning a session in nature and wondering what to wear for outdoor family photos, these colors almost always work well:


  • Warm neutrals (beige, cream, tan, camel)
  • Earth tones (rust, olive, mustard, warm browns and golds)
  • Muted colors (dusty blues, sage greens, rose or mauve) 


Remember to dress for the season, and prioritize comfort and movement. Soft, flowy fabrics photograph especially beautifully in natural settings! 

Urban Locations

Urban locations are so fun for family photos and really allow you to get creative with styling. If you’re planning urban outdoor family pictures, what to wear really comes down to your specific location and the overall look and feel you’re hoping to achieve with your images. 


For example, you might choose to incorporate:


  • A fun pattern (think checkered pants, a striped shirt, or florals) — just avoid anything too busy or “loud”
  • A brighter, bolder pop of color (such as a teal, pink, orange, or lime — not neon!)
  • More modern or retro style (flare pants, halter tops, rompers, or other statement pieces)
  • Flowy, more “boho” style — this look can create really fun contrast against grittier urban backdrops!


The key here is balance — you’ll still want to build a cohesive color scheme for your session, ground your look with a couple of neutrals, and limit patterns so they don’t clash.

What to Wear for Indoor Family Photos

Indoor family photo sessions offer a completely different look and feel than outdoor sessions. When you’re deciding what to wear for indoor family photos, it’s especially important to choose outfits that feel intentional and aligned with where you’re shooting — whether that’s at home, in a studio, or in a greenhouse.


Because indoor sessions often rely on natural, indirect light, your outfit choices play an even bigger role in the overall mood and brightness of your photos.

In-Home Sessions

In-home sessions are all about telling your story in a meaningful, personal way. When planning outfits for an at-home family photography session, there are a few different directions you can take: 


  • Cozy and comfortable: Think cute lounge sets, casual tees and joggers, and bare feet or warm, neutral socks for added texture. This look works beautifully for lifestyle sessions where you’ll be snuggling on the couch, jumping on the bed, or hanging out in the kitchen. 
  • Elevated but true to life: If you want something a little more polished, flowy or boho-style dresses, well-fitting jeans, and relaxed button-downs are great options. This look works especially well for family newborn sessions and in-home photos that still feel natural but a bit more styled. 
  • Homey and nostalgic: Simple silhouettes, bare feet, and breathable fabrics like cotton and linen are beautiful for playful backyard family sessions — think working in the garden, exploring in the dirt, or rocking in the front porch swing.


Regardless of the style you choose, these colors and textures almost always photograph beautifully for in-home family photos: 


  • Soft neutrals (cream, beige, warm gray, soft browns) 
  • Muted accent colors (sage, dusty blue, muted rust)
  • Cozy textures like knits, linen, and denim
  • Bare feet or neutral socks, if appropriate 


When in doubt, lean toward lighter colors for indoor sessions. Because in-home photos rely heavily on natural light, lighter tones help keep your images from feeling too dark or heavy. Most importantly, wear something you’d actually feel comfortable lounging, playing, and snuggling in.

Greenhouse Sessions

Greenhouse sessions are amazing for family photos that feel cozy, grounded, and a little bit magical. They’re a great option if you want lots of natural light and greenery — especially in late fall or early spring before everything has turned green outdoors. 


What works well for greenhouse family photo sessions: 


  • Light neutrals (ivory, cream, beige) 
  • Earth tones (warm browns, golds, rusts, mustards)
  • Muted accent colors (shades of rose, sage green, dusty blue)
  • Flowy fabrics that move gently
  • Soft, boho-inspired styles


Much like outdoor sessions in natural settings, the goal with greenhouse sessions is to choose outfits that complement your surroundings without overpowering them. 

Studio Sessions

Studio family photo sessions often feature clean, neutral backdrops and soft, indirect light. This puts even more emphasis on outfits, skin tones, and facial expressions — which makes thoughtful styling especially important. 


What works best for studio family photos: 


  • Lighter, neutral, or monochromatic palettes
  • Lots of texture (knits, linens, wool, flowy dresses and skirts 
  • Subtle, low-contrast patterns used sparingly
  • Simple layers like light jackets, cardigans or sweaters for depth


Depending on the studio space, you can dress your session up or down. Flowy dresses, linen pieces, and relaxed button-downs work beautifully in warm, boho-style studios, while simple tees and well-fitting jeans shine against more minimalist, solid backdrops.

What to Wear for Large or Extended Family Photos

If you’re planning photos with a large family (extended family, multiple households, or lots of kids), outfit coordination matters even more. If you need large family picture ideas, here are a few tips for what to wear: 


  • Choose a shared color palette (4–5 colors total) 
  • Mix neutrals with 1–2 accent colors
  • Avoid putting everyone in the same outfit
  • Try to spread colors evenly throughout the group 


Large family photos look best when there’s visual balance — not when one or two outfits pull focus and steal all the attention! 

Still Not Sure What to Wear for Family Pictures?

If you’re feeling overwhelmed trying to decide what to wear for your family photo session, that’s completely normal — and you don’t have to figure it out alone. 


When you book a session with me, I help you: 


  • Choose a location that fits your vision
  • Build a cohesive color palette
  • Coordinate outfits that feel natural and comfortable
  • Plan for the season, lighting, and weather


You’ll also receive my detailed family photo style guide with step-by-step guidance and visual inspiration. Reach out here to get started — I’d love to take some of the stress out of styling and help you plan a session that feels effortless and true to your family! 


For more specific outfit examples, browse my Family Photo Outfit Ideas post. 


At the end of the day, what you wear matters — but what matters most is the connection you share. And that’s what we’ll focus on capturing.